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A Consideration of digital TV conversion -- remote control after-sales service

日期: 2021-08-24 23:14:21 阅读人数: 1122

With the acceleration of the global digital TV conversion, China has also achieved a large area of the country in the past two years, "digital TV full rotation", most people bid farewell to the analog era, a new digital era to welcome the arrival.
What is digital TELEVISION?
Digital TELEVISION is the use of digital means of transmission to provide satellite TV transmission and digital TV program services, so as to bring users a set of high quality image quality characteristic service content in a digital TV channel service.
The digital TV program that set top box output no longer has the interference signal such as "snowflake" and "twill" that often see in analog TV program, TV picture is particularly clear and lifelike, TV picture quality reaches 500 line. Ordinary analog TV does not solve the problem of "good looking TV", but the digital TV output by set-top box fundamentally solves this problem. Digital TV makes the choice of TV programs wider and more colorful, can choose channels independently, and can change programs according to different tastes and needs of users at any time.
Ordinary TV through analog signal transmission, watching TV is "passive" to see, and set top box transmission of digital TV using full digital encryption and transmission technology, only through authorized users can get active viewing of all kinds of newer, faster and high-quality TV programs.
It is clear that the advent of digital TELEVISION has changed the traditional one-way service from "watch what is broadcast" to "watch what you choose" and greatly improved picture quality. However, due to the vast territory of the country, TV stations in various provinces and cities have their own program modes, and the overall conversion of each region adopts the policy of adjusting measures to local conditions to achieve localized services for customers, so the conversion equipment (mainly digital TV set-top box, remote control, etc.) in different regions is inconsistent.
As a remote control manufacturer, we found out a problem, the remote control as consumer electronics, consumables, is unlikely to be like TV and digital set-top boxes of use fixed number of year, so the localization of the remote control after-sales service are important, imagine if you home remote control is broken, can't get around the applicable remote controls, you will bear directly on the machine operation? Or would you like to pay a very high price for a very complicated remote control? These have been serious to affect our daily life, in the highly developed material today, everyone on the concept of service has an unprecedented consensus of cognition, after-sales is particularly important.
But why is there such an obvious after-sales vacuum? Why is such a large after-sales service market so far neglected? There are two reasons. First, the government's implementation of the "one-shot sale" is a wrong starting point. In order to grasp the political achievements and the project, the government hurriedly carried out the overall transformation in a large area, but did not carry out active investigations and hearings, and did not pay real attention to the potential after-sales service problems, there are serious loopholes. Second, each region's TV show differentiation lead to every region of the digital TV set-top box remote control also differ in thousands ways, leading manufacturer of the national overall after-sales service market and sonic (only willing to turn on a large scale of the whole), for the follow-up after-sales service market, because of the quantity, time, object and is not considered, So this is a classic case of government intervention undermining market economic liberalization.
How on earth can we achieve barrier-free after-sales service? Can it be distributed across regions like the mobile phone market? Can you DIY the remote control? We'll come back to that in the next section.
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